25 years of experience in the hospitality industry
In leadership roles as General Manager, Director Business Development and Managing Director.
About Fritz

Johannes Fritz Groebler
FRITZ HOTEL CONSULTING
For 25 years, I have focused on what makes hotels successful in the long term. My perspective brings together the property, the concept, the market and the commercial outlook – as a foundation for informed decisions and clear positioning.
Experience as General Manager, Director Business Development and Managing Director, along with twelve years in Brazil, shapes my work. It combines entrepreneurial thinking with an understanding of different markets, cultures and business models.
Through FRITZ HOTEL CONSULTING, I have advised owners, investors, developers and hotel operators since 2010. I help them assess potential, develop hotel concepts, reposition existing properties and find suitable operating and brand partners.
My aim is to provide advice that gives direction and moves decisions forward: with a clear strategy, robust figures and recommendations tailored to the property and my clients’ objectives.
In leadership roles as General Manager, Director Business Development and Managing Director.
Strategic advice on hotel concepts, positioning, development and hotel real estate.
Direct and personal
You speak with the person carrying out your assignment and taking responsibility for it.
Clear-eyed assessment
I set out the opportunities, open questions and financial limits so you can make informed decisions.
Lean ways of working
We agree what is needed, keep communication direct and stay focused on the task.
Practical delivery
Recommendations need to work in a project or hotel operation. That is part of the approach from day one.
Responsible handling of information
Project information and business matters are handled confidentially. Any sharing is agreed as part of the assignment.
Would you like to know whether my experience fits your needs? In an initial conversation, we will discuss your situation and possible ways to work together.