Reference · Since 2015
Sensation Hotels
International hotel marketing, positioning and an award-winning marketing concept
With Sensation Hotels, Johannes Fritz Groebler developed an international platform for marketing selected luxury, boutique and design hotels. Its focus is on individual hotel concepts, exceptional architecture and authentic guest experiences. The project combines digital hotel presentations with a distinctive print concept, personal networking, customer events and public relations.
- Project
- Sensation Hotels
- My role
- Founding and development
- Period
- Since 2015
- Focus areas
- Luxury hotels · Boutique hotels · Design hotels
Period
- Since 2015
Founding and development
- 2019
German Design Award – Special Mention
Building and developing the platform
01
Founding and strategic development of the platform
Developing the business idea and building Sensation Hotels as an international hotel and marketing platform. Defining the brand profile, target groups and services for independently run hotels and exceptional resorts.
02
Positioning in the luxury, boutique and design segments
Developing clear positioning for a curated hotel portfolio. Identifying the distinctive qualities of each property, from architecture and interior design to the personalities of its hosts, location, service and regional experiences.
03
Building an international hotel network
Identifying and approaching suitable hotels and building personal relationships with owners, hotel directors and marketing managers. Continuously developing a network of properties in Europe, Asia, Africa, North America and South America.
04
Creating “The Smallest Hotel Book of the World”
Developing a distinctive book and marketing concept to present exceptional hotels. The annual edition features around 100 hotels worldwide, combining an unusual miniature format with high-quality design and curated hotel portraits.
05
Creative concept and international design awards
Conceptual and creative development of a highly recognisable hotel marketing tool. The book concept received the German Design Award 2019 – Special Mention and the Creativity Award in Gold from the USA.
06
Digital hotel marketing and content development
Building and developing the online platform with hotel portraits and destination content. Preparing individual hotel stories for targeted communication and connecting digital visibility with printed hotel presentations.
07
Newsletter development and direct customer communication
Building a newsletter as a regular communication channel for hotel introductions, new destinations and special travel occasions. Developing editorial content to maintain customer relationships and continuously present the hotel portfolio.
08
Customer events and personal hotel presentations
Designing and organising customer and networking events. Creating personal encounters between hotel partners, customers and multipliers to communicate the distinctive qualities of the properties and establish new contacts.
09
Press work and public relations
Developing press topics around the hotel portfolio, the book concept and international hospitality. Preparing information for the media and maintaining contacts with journalists and relevant industry multipliers.
10
Brand partnerships and connected marketing activities
Building partnerships with selected luxury, lifestyle and travel brands. Combining book presentations, digital content, events and personal networks into an integrated marketing approach.
11
Selected hotels in the portfolio
Hotels presented on Sensation Hotels include:
Rosewood Munich, The Newbury Boston, Taj Lake Palace Udaipur, Alila Villas Uluwatu, Banyan Tree Mayakoba, Anantara Maia Seychelles, Fasano Rio de Janeiro, CERVO Zermatt, TORTUE Hamburg, Roomers Baden-Baden
Reference
Relevance to FRITZ HOTEL CONSULTING
As an entrepreneurial reference, Sensation Hotels combines hotel positioning, international hotel marketing, brand development and creative promotion. Experience gained from building the platform and working with individual hotels informs advisory work for owners, operators and hotel developers.
Focus areas
- Founding and strategic development of the platform
- Positioning in the luxury, boutique and design segments
- Building an international hotel network
- Creating “The Smallest Hotel Book of the World”
- Creative concept and international design awards
- Digital hotel marketing and content development
- Newsletter development and direct customer communication
- Customer events and personal hotel presentations
- Press work and public relations
- Brand partnerships and connected marketing activities
International hotel marketing, positioning and an award-winning marketing concept
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