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Reference · Hamburg · 2008–2013

EAST Hotel Hamburg

International business development, hotel positioning and sales

As Director Business Development, I was responsible for business development and international sales activities for EAST Hotel Hamburg from 2008 to 2013. The hotel was a member of Design Hotels at the time. My responsibilities covered new business, positioning hotel, restaurant and event offerings, and supporting new venues and openings. The business environment included COAST Hamburg, COAST Mallorca and CLOUDS Hamburg.

Company
EAST Hotel Hamburg
Role
Director Business Development
Period
2008–2013
Business environment
COAST Hamburg · COAST Mallorca · CLOUDS Hamburg

Period

  1. 2008–2013

    Director Business Development

Responsibilities

01

Strategic business development and new business

Identifying new business opportunities in lifestyle hospitality, restaurants and events. Developing and implementing measures to reach additional target groups, sales channels and revenue opportunities in close coordination with management and operational teams.

02

Hotel positioning and brand development

Developing the market positioning of EAST Hotel Hamburg as a design and lifestyle hotel. Refining offering profiles for different guest and customer groups and communicating the connection between architecture, design, hospitality, dining and entertainment through sales.

03

Venue development and support for new openings

Contributing to the development, positioning and market launch of new restaurant and event venues in the business environment of COAST Hamburg, COAST Mallorca and CLOUDS Hamburg. Supporting sales preparations for openings through customer outreach, network building and presentations of the new offerings.

04

International hotel sales and market development

Planning and conducting sales activities in Germany, Austria and Switzerland, as well as the United Kingdom, Scandinavia and other European source markets. Building relevant business contacts and approaching companies, agencies and travel partners to develop international business.

05

Corporate customer acquisition and key account management

Acquiring new corporate customers and systematically expanding existing business relationships. Managing relevant corporate and agency accounts, identifying their needs and developing suitable offerings for business travel, hotel stays, dining and events.

06

MICE sales and development of the events business

Acquiring meetings, incentives, conferences and events, and positioning venues for corporate events, product presentations and exclusive customer occasions. Working with event agencies and corporate event planners to secure new bookings and recurring events.

07

Trade fairs, roadshows and personal sales activities

Representing the company at national and international trade fairs, industry events and sales roadshows. Conducting personal sales calls, presenting the portfolio and following up contacts to develop concrete business opportunities.

08

Customer events, site inspections and venue presentations

Planning and supporting customer events, property tours and site inspections for corporate customers, agencies and business partners. Presenting rooms, dining options and event spaces to bring the distinctive qualities of the venues to life and support booking decisions.

09

Strategic partnerships and international networks

Building and maintaining partnerships in the hotel, travel, restaurant and events industries. Drawing on the market environment of a hotel that was then a Design Hotels member, alongside developing independent contacts with relevant decision-makers and multipliers to strengthen market presence.

10

Cross-venue sales and cross-selling

Connecting hotel, restaurant and event offerings within the business environment. Developing joint sales approaches and cross-selling opportunities, for example by combining hotel stays with restaurant visits, business meetings and corporate events.

My role

Director Business Development

Business development and international sales connecting hotels, restaurants and events.

Focus areas

  • Strategic business development and new business
  • Hotel positioning and brand development
  • Venue development and support for new openings
  • International hotel sales and market development
  • Corporate customer acquisition and key account management
  • MICE sales and development of the events business
  • Trade fairs, roadshows and personal sales activities
  • Customer events, site inspections and venue presentations
  • Strategic partnerships and international networks
  • Cross-venue sales and cross-selling

International business development, hotel positioning and sales

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